Rewriting Reality. Shifting Perception. SHXFT Studio · Creative technology studio in Dubai
Creating immersive Mixed Reality experiences that connect brands and audiences in the real world.
Diriyah Outernet
Interactive FRXME XR Mirror experience in Diriyah's signature colours, combining an AR runner, photo booth, and collectible AR card.
Inspect Project→SoundStorm 25
FRXME experience for VIB guests at SoundStorm 25, blending an AR venue map with a high-throughput AR photo booth.
Inspect Project→King's College Hospital
FRXME interactive display deployed at King's College Hospital Dubai Hills, bringing immersive AR into a healthcare setting.
Inspect Project→Aubameyang Power-Up
A custom Dragon Ball-inspired Snapchat lens for Aubameyang: 3D anime hair that powers up as you engage, activated to his own audience.
Inspect Project→Most studios stop at
the campaign. We ship products
brands deploy for years.
Three products, built and owned in-house. Hardware, AR, and immersive web: the things our clients run long after a campaign ends.
FRXME
A 43-inch portrait display that turns any space into a branded AR experience. Full-body tracking, 4K capture and live analytics. Built and owned end to end.
Genie
Branded Snapchat Lenses built by operators who ran production inside Snap MENA. Your first Lens goes live within two weeks, on the platform 30M+ people in the region open every day.
SCXPE
Photoreal 3D property experiences for developers. Buyers step inside a building that doesn’t physically exist yet, from any browser, with every move captured as a lead.
What
We Offer
Strategy
Audience insight, campaign planning, and creative direction for brands entering the immersive space.
Digital
Snapchat World Lenses, Snapchat Face Lenses, TikTok Branded Effects, and web-based AR experiences.
Creative
3D environments, character design, branded AR content, and visual identity for mixed reality.
Production
End-to-end delivery from concept to live activation. Hardware deployment, on-site support, and analytics.
What
We Do
- •
Design and develop interactive mixed reality experiences for brands, events and venues.
- •
Create immersive installations that transform physical spaces into digital environments.
- •
Build engaging experiences that drive audience interaction and social sharing.
SHXFT (said shift) is a creative technology studio in Dubai, specialising in mixed and augmented reality experiences and interactive installations. We work with brands, events and venues to design engaging digital experiences that merge the physical and virtual worlds. From large-scale event activations to interactive retail installations, SHXFT creates memorable moments that attract attention, encourage participation and generate shareable content for audiences.